Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025 (Wall Street Journal)

Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025 (Wall Street Journal) - Tech Sentiments